New Advertising Rules

Recently a few agents in our company have had questions regarding what is legal when it comes to advertising rules. Here is some helpful information to clear up any issues regarding advertising and font size.  On March 9, 2012 some new rules passed by TREC explain how agent advertising must be clear and conspicuous to the public. The advertising must include the either the individual name of the sponsoring broker, the corporate entity name of sponsoring broker  or DBA of sponsoring broker on file with TREC. No size requirement was mentioned, however TREC did add a policy which states a safe harbor which states that if the font size of the brokers name is at least half the size of the largest font this would be sufficient in size for TREC enforcement. Agents should get approval from the sponsoring broker on all advertising if the agent is unsure about advertising rules.  Listen to the latest Texas REALTOR® Update podcast for more information about these rule changes. Click here to listen.